


RISE Sport | Culture | Entertainment (RISE SCE), the region’s fastest growing independent sponsorship and commercial consulting agency, is delighted to have negotiated and secured Samsung as the latest international partner of the ROSHN Saudi League.
Formerly announced on 17 February 2025, the agreement sees the consumer technology giant join ROSHN, PepsiCo and Electronic Arts in the roster of sponsors secured for the Saudi Pro League by RISE SCE’s commercial sales division, and further underlines our commitment to bringing best-in-class international sponsors to Saudi football.
The partnership will support the Saudi Pro League’s ambition to drive international growth and bring cutting-edge technological innovation and engagement for fans, through a nationwide activation program.