DEVELOPING THE OOH ADVERTISING STRATEGY FOR ONE OF THE BIGGEST GCC REAL ESTATE DEVELOPERS
The ultimate objective of the project is to understand the criteria for placement of OOH Advertising Assets, conduct a survey of the client masterplans for relevant locations, and to explore the strategic options for monetizing such opportunities to maximise the revenue collected from future commercial assets to achieve self-sustainability.
RISE TEAM OF EXPERTS MANAGED TO
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Identify viable locations for outdoor signage and media, based on visibility and traffic, but also considering the quality of the public realm aesthetics and resident experience.
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Recommend optimal typology at each location, such as static, digital, interactive, or immersive. Indicate options and potential values for revenue packages at each location. Explain the rationale for the typology and recommendations.
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Identify Business Model options for the client to monetize the outdoor signage vertical across all masterplans.
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Study benchmarks and case studies in GCC and Region; consider the regulation of the outdoor media sector and activity; define the client strategic and financial requirements.
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Evaluate and compare the following business models, using financial models supported by relevant benchmarks.
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Develop tendering model, prequalification & RFP documents, selection criteria and contracts, in coordination with the Client Team.
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