financial and economic impact assessment & designing commercial strategy of a gcc megaproject

This project involved conducting a detailed financial and economic impact assessment for one of the largest urban transformation and forestation projects in the world, situated in the GCC region. Our overarching goal was to devise a financially sustainable and revenue positive operating model for this transformative megaproject.

Our team started by conducting a comprehensive review of the project’s priority estate. This enabled us to understand its unique attributes and potential commercial opportunities, which were fundamental in developing a sustainable operating model. We identified a range of commercial opportunities across the project’s masterplan, including real estate development, eco-tourism, sponsorship, and more.

To provide a clear financial and economic picture, we developed a strong model that took into account multiple factors such as projected revenues, operational costs, potential risks, and economic impacts on the local community. This model served as a tool for strategic decision-making, enabling stakeholders to understand the financial implications of various scenarios and choose the most sustainable path.

Subsequently, we created a strategic plan and commercial roadmap that outlined the key steps for implementing the identified commercial opportunities and achieving financial sustainability. This roadmap provided a clear path forward, detailing the steps needed to transition from planning to implementation.

This case study demonstrates the complexities of conducting a financial and economic impact assessment for a large-scale urban transformation project, shedding light on the methodologies used, challenges faced, and the ultimate results achieved. It showcases how such megaprojects can achieve financial sustainability while driving significant urban transformation.