TRANSACTION ADVISORY CONSULTANCY FOR TOD AND NON-FARE REVENUES FOR GCC METRO SYSTEM

The crux of this project was to enhance the financial viability of a GCC City’s Metro System, with a particular emphasis on leveraging future commercial assets to bolster revenue streams. The ultimate goal was to transform the Metro System into a self-sustainable entity. We commenced the project with an extensive assessment of the Metro System’s existing assets and evaluated how they could be optimized for future revenue generation.

This process involved a comprehensive market analysis to gauge potential commercial opportunities and to establish promising avenues for investment. Further, we assessed how the metro’s physical infrastructure could be developed to create commercially viable spaces, such as retail outlets, food and beverage establishments, and advertising spaces.

Innovative strategies such as dynamic pricing models, targeted marketing campaigns, and collaborations with local businesses were also explored to maximize revenue. The project delves into the complexities of achieving self-sustainability for a public transit system by optimizing commercial revenue streams, examining the methodologies employed, the challenges encountered, and the solutions derived throughout the project.