RISE SCE was appointed by the Saudi Arabia Ministry of Sports (MoS) to manage the commercialisation of the Diriyah Season running for over five months.
With a world-class line-up of international sports, entertainment and cultural activities, RISE SCE developed a comprehensive sponsorship platform complete with sponsor packages priced and ready to take to market.
Following the completion of the strategy phase, RISE SCE acted as the Ministry’s in-house sponsorship sales team, engaging the private sector to deliver sponsorship contracts for internationally renowned events, including Clash on the Dunes, Diriyah Tennis Cup and Diriyah Equestrian Festival.
KEY RESULTS
-
55MN+
Sponsorship
Revenue Secured -
10
Commercial Partners
Onboarded -
5
International and
homegrown IP’s managed